Walt Disney, an imagineer, businessman, and inventor would be move to tears by what Disney has become today. I'm not saying this in a way that he would be upset towards what the Disney cooperation has become today, I'm saying this in a way that he would have been proud, type of way. The way Disney conducts business is amazing and it really sets them apart from their competitor, such as Six Flags or Knox Berry Farms. With their new My Magic Plus wrist band they roll in a ton of money at the parks. For those of you who don't know what a My Magic Plus is recently Disney launched a new ticket/credit-card/fast pass that without even having to really think about it customers can scan their wrist bands, similar to a credit card, and they'll have a brand new Disney branded product. And where do all the proceeds go to? That's right Mickey Mouse.
Analysis:
Being a victim to this last summer I feel as if they almost trick you with their hospitality that I spent more money than I would've under regular circumstances. Even though I am completely responsible for spending as much money as I did I also felt completely unaware of what I was doing and as if I was spending monopoly money.
discussion questions:
Do you agree with this notion presented by Disney? Yes and no, because even though it is great for businesses it sucks from the consumers point of view.
What do you think Disney should do about kids using these wrist bands as credit cards for Disney Brand souvenirs at the parks? I feel they should give the parents and kids fair warning that they're just like credit cards; you will have to pay for everything you bought.
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