Coachella Uses Media As Marketing Strategy

One of the most important strategies in marketing of a music festival is the media. Coachella is a great example of using extensive amounts of media to advertise theirs. Coachella is a six day event and about 80,000 people show up to hear the music and do activities around the festival. Coachella uses: website, Twitter, Facebook, Google+, YouTube, Instagram, Tumblr, Foursquare, Mobile Apps, Email Newsletter, and RFID wristbands. The few tactics I thought they used best were to create a hashtag, creating an app, and making an Instagram.
In this generation the most time consuming, and distracting thing for teenagers is social media. Teenagers are on their phones 24-7 and most commonly checking their Instagram, Facebook, or Twitter, so when they created an Instagram for millions of people to follow it is going to attract viewers with their huge amount of cool photos. From personal experience I haven't been able to go since it is in California, but I do follow their social media and can still sit in awe even though I am not able to go.
Another thing that this generation has had a lot of are hashtags. Hashtags are a type of label or media tab that allows ANYONE to hashtag what they wish. A simple step for Coachella's marketing company but simply putting one hashtag of Coachella out there is a great idea to attract customers. When around 80,000 people post photos of their amazing experience at the six day festival and hashtag #Coachella every one can see ALL of the posts that have #Coachella, which will be a lot. Seeing photos of peoples personal experience of the concert will help draw in people to go to the concert, because they will see how much fun they had. Coachella's multiple hashtags were among the top retweeted hashtags.
Last thing they did that was smart was create an app just for their festival. This app allows people who are their to use a digital map of the concert, check the line up, and people who have the app will receive several push notifications on their phones constantly reminding them of Coachella year round.
Coachella's several social media tactics have drawn in thousands of viewers to come see their music festival. When they create things for people to see even when they are not at the concert, it forces people to want to go to their festival. The most important tactics they used were creating an Instagram, creating a hashtag, making an app, and live streaming their show. Through their many tactics, they've worked.


http://www.exacttarget.com/blog/9-event-marketing-lessons-from-coachellas-social-media-strategy/